Responsible for Digital Strategies of ABS-CBN Group of Companies, belonging to their Digital Brand Management department.
Primarily tasked to come up with Digital campaigns and executions for the different digital properties of ABS-CBN from content to website development, from Social Media to E-commerce platforms. Also involved in acquisition of digital campaign ad packages for external clients to these online properties. Part of the Market Segment team to create tailored content, projects, and platforms for each unique segment.
A digital strategist collaborates with the digital team to create innovative ideas that bridge the different digital media – web, mobile, email, gaming, search, etc. – to provide solutions that are based on consumer insight and in line with the overall marketing and CRM strategies.